Why Your PI Ads Get Leads but Not Signed Cases
The 3 mistakes costing your PI firm cases — and exactly how to fix them
Watch first · 11 minutes · No opt-in
15–20 minutes · No pressure, no hard close · One firm per geographic market
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3 Mistakes Costing PI Firms Cases Every Month
This isn’t theory. It’s what we see in the data from real firms, every day. Mistake #1 is below; #2, #3 and how to fix all three are in the video.
The whole budget goes to Google
Accident victims don’t search for a lawyer on day one — they’re in the ER, calling family, dealing with shock. By day three, five, or a week out, they search, and they’re in comparison mode: 5 firms, 10 firms, 50 firms, a few phone calls. You’re a commodity competing on who answers fastest and who has the most reviews.
The firms winning right now look different, educate first, and qualify before they ever pick up the phone.
Watch the 11-minute video: all 3 mistakes and how to fix themBe the First Voice They Trust — Not One of 50 They Compare
A Meta ad can reach an accident victim the same day they get hurt — not because they searched, but because the algorithm knows what just happened in their life. At that moment they’re not shopping. They’re scared, and they need someone to explain what’s happening.
Show up right then — not with “injured? call now,” but with real educational content that answers what they’re feeling — and you become the first voice they trust. And first trust wins every time.
Day 0
The accident
ER, family calls, shock. No search yet.
Same Day
HELP-ME MODE
Your video ad reaches them while they’re scared and full of questions.
Day 3–14
Comparison mode
They Google. 5, 10, 50 firms. You’re a commodity.
Booked
Warm, pre-qualified lead
They already know your attorney and trust the firm.
Google catches them in comparison mode. We reach them in help-me mode.
Three Steps. One System Built to Book Qualified Cases.
This is the system working right now for the top PI firms — and the one we build for yours.
A 90-second video ad for one case type
Auto accidents, motorcycle, truck, slip and fall, dog bites, workers’ comp. Each ad speaks directly to what that specific victim is going through right now — not a generic injury ad. A human message that stops the scroll and says, “I understand what you’re going through.”
In our tracking data, video earns 3–5× the engagement of static ads — and case-specific video doubles the click-through rate.
An ungated educational video
The ad sends them to your own page, where your attorney explains what to do after an accident, which mistakes to avoid with insurance companies, how the legal process works, and what your firm does differently. No email, no opt-in — just value. By the end, they’re no longer a cold lead.
They know the attorney, understand the process, and feel the firm already helped them — before the phone ever rings.
Scheduling with built-in qualification
Before they can book, viewers answer screening questions: when was the accident, what type, have you seen a doctor, do you already have a lawyer? Bad leads filter out, and automatic reminders keep show rates high.
Your intake team talks to ~40 pre-qualified, pre-educated prospects a month — not 100 random ones.
One hour of filming. Months of content.
Your attorneys don’t need to live in front of a camera. We record once — about an hour — and from that single session produce your ads, your educational video, and dozens of pieces of content for your firm.
Your firm owns everything.
Every video we create and every funnel we build is branded to you, and it’s yours. It compounds over time — and if you ever switch agencies or bring marketing in-house, you keep it all.
What Your Ads Actually Look Like
Every concept below is built to stop the scroll and speak directly to a PI firm’s managing partner — not a generic template with your logo pasted on top.
Concepts shown are IntakeMore originals. Client work is produced with the attorney’s own footage and brand.
Same Production Engine. Proven in One of the Hardest Niches on Meta.
Before PI, our team produced video ads for financial advisors — one of the most compliance-heavy niches there is. Here’s the raw footage we started with, and the finished video: simple, readable text and clean cuts, built to stop the scroll and get watched all the way through.
Same moment, side by side. Drag the handle — turn sound on to hear the finished ad.
What happens between raw and finished
Captions built for silent scrolling
Simple, readable text that keeps eyes on the screen, with the key words highlighted.
Clean cuts, zero dead air
Retakes, pauses and filler removed so every second earns its place.
B-roll that proves every point
Visuals that illustrate what’s being said, so it’s watched all the way through.
Credibility on screen
Name, title and firm appear at the right moment to build trust fast.
A clear call to action
Every ad ends with one clear next step and the required disclosures.
More finished ads
Tap any clip to play with soundOver 8 years, 2,000+ video projects — including work for NCR, Honda, Salesforce, UAE GCAA, Liberty IT Solutions, healthcare and education brands. Now focused on one thing: signing cases for PI firms.
Excerpts from past financial-advisor campaigns, shown as produced. Examples illustrate production quality, not PI results.
390 Reviews. 4.9 Stars. Check Every One Yourself.
Over the last eight years we’ve delivered more than 2,000 video projects on Fiverr. Here’s what clients say.
390 reviews on Fiverr
2,000+
video projects delivered
shieldofarmor
United States
Said Oubrahim delivered VIDEO EDITING EXCELLENCE! His impeccable attention to detail, captivating storytelling, and stunning visual appeal made the project stand out. Working with Said was a pleasure, as he was cooperative, proactive, and truly went above and beyond to ensure everything was perfect. 🙌
michael_hara
United States
This was my second time working with Said, and he knocked it out of the park again. Highly recommend using his services
juliannapd
United States
One of the best consulting experiences I’ve ever had. Quick turnaround. Excellent work. Receptive to revisions. Really appreciative of the effort.
mike_anderson21
United States
Amazing work with a quick turn around!
Reviews shown as published on Fiverr for video production and editing work.
Here’s What the Math Can Look Like for Your Firm
An illustrative example, based on running this exact system for financial advisors. Your market, case types, and how your attorney comes across on camera all move these numbers.
≈ $300 per qualified appointment (we’ve seen $200–$500)
Closing just 20% of them — a conservative rate
$150,000
in fees from 5 signed cases at a $30,000 average fee
≈ 5×
what you spent — even at a $10,000 average fee
Why the numbers move
Put educational content between the ad and the phone call, and qualify before they book.
Show rate
Close rate
Intake team talks to
The same math works at $5,000 or $3,000 a month — it just scales. On the strategy call, we run it with your real numbers.
Illustrative example only — not a guarantee or projection of results. Actual results vary with market, case type, ad budget, creative, and intake speed.
Most Agencies Rent You Leads. We Build Assets You Own.
You pay monthly, leads come in. You stop paying, leads disappear. Here’s how that compares to a system your firm owns outright.
When you reach the victim
IntakeMore: Same day — in help-me mode
Others: After they search — comparison mode
The ad itself
IntakeMore: Real attorney on video, one case type at a time
Others: Stock photo + “call now” · Static ads that look like everyone else’s
Before the phone rings
IntakeMore: An educational video builds trust first
Others: Nothing — a cold lead · A landing page, at best
Lead quality
IntakeMore: Pre-qualified: accident date, type, doctor, existing lawyer
Others: Same lead sold to 3–5 firms · Unqualified form fills
Who owns the assets
IntakeMore: Your firm owns every video and funnel
Others: You rent access · The agency owns everything
If you stop paying
IntakeMore: You keep everything
Others: The leads disappear · You rebuild from zero
Competing clients
IntakeMore: One firm per geographic market
Others: Your leads go to your rivals too · No guarantee
Long-term value
IntakeMore: Compounds with every video you own
Others: Their asset grows, yours doesn’t · Start over each time
Every dollar through a lead-rental service builds their asset. Every dollar through our system builds yours.
What Working With Us Looks Like
Free Strategy Call
15–20 minutesWe look at your current marketing setup, your case types, and your market, and map out exactly what your video system would look like. No pressure, no hard close — you leave with a clear picture of what’s working in PI marketing right now, whether or not we work together.
We Map Your Case Types & Write the Scripts
Week 1We choose the case types worth leading with in your market, then write the scripts for you — the ads and the educational video.
One Recording Session
About 1 hourWe help your attorney get comfortable on camera and film everything in about one hour. That single session is the source of all your content.
We Build the System
Week 2–3From that one session we produce your ads, your educational video, and dozens of pieces of content — each with the right call to action. Every ad drives to your own funnel page: the educational video on top, your calendar right below it.
Launch, Optimize, Compound
Month 2+Campaigns go live and we keep testing hooks, case types and audiences, reporting on booked consultations and signed cases. Every video you add makes the engine stronger — and you own all of it.
I Built the Production Engine Behind a Leading Financial Advisor Agency. Now I Build It for PI Firms.
Said Oubrahim
Founder, IntakeMore
Before IntakeMore, I served as Media Director at one of the top financial advisor marketing firms in the US. I built their video production system from day one — onboarded every client, managed the editing team, and helped scale the operation to hundreds of clients.
That system worked in one of the most compliance-heavy niches on Meta, where you can’t target by age or income. Personal injury has far fewer restrictions — the creative can be more emotional and more direct — so the system works even better here.
I come from an engineering background, so everything we do is systems-based, measured and optimized — not guesswork. We built a tracking tool that monitors 900+ live PI law firm ads across the country: what they’re running, what’s working, what they’re spending, and what their funnels look like. And my production team delivers US-quality work at a fraction of what domestic agencies charge.
Years of video production
Video projects delivered
4.9★
Across 390 Fiverr reviews
Live PI firm ads we track
Common Questions From PI Firms
It takes about 15–20 minutes. We look at your current marketing setup, your case types, and your market, and map out exactly what your video system would look like. No pressure, no hard close. If it's a fit, we'll talk about what that looks like. If it's not, you'll still walk away with a clear picture of what's working in PI marketing right now and what you can implement on your own.
Most firms run generic stock-photo ads and send people straight to a phone number. We use real attorney video that speaks to one case type, an educational video that builds trust before the call, and qualification questions before anyone can book — so your intake team only talks to warm, viable cases.
They don't have to. We write the scripts, help your attorney get comfortable on camera, and record once — about an hour. From that single session we produce your ads, your educational video, and dozens of pieces of content.
Ad spend is paid directly to Meta — we never hold your budget. We've built and managed marketing systems for firms spending anywhere from $5,000 to $50,000 a month, and the math scales down to $3,000–$5,000 as well. On the strategy call we run it with your real numbers.
Most firms see leads in their first 1-2 weeks. Signed cases typically follow in 30-60 days, depending on your intake team's speed. And because every video you add compounds, the system gets stronger over time.
You keep everything — every video, every funnel, your ad account, pixel data and audiences. Your firm owns it all from day one. Most agencies rent you leads: you stop paying, the leads disappear. This is a system you own.
No. We only take one firm per geographic market. We don't compete against our own clients — so if you're interested, don't wait on this.
Built for PI firms handling 100+ cases per year with a dedicated intake team. Solo attorneys without intake staff typically aren't a fit.
You’ll Either Own Your Case Pipeline — or Keep Renting It.
Most marketing agencies rent you leads. Our system is different: every video and every funnel we build is branded to you, and your firm owns it. Book a free strategy call and see what that looks like for your firm.
We review your current marketing setup, your case types, and your market
We map out exactly what your video system would look like
An honest answer — no pressure, no hard close, even if it isn’t a fit
Takes 15–20 minutes. We only take one firm per geographic market — so if you’re interested, don’t wait on this.